In a letter to the Federal Trade Commission (FTC) last week, Senators Ron Wyden and Edward Markey urged the FTC to investigate several car companies caught selling and sharing customer information without clear consent. Alongside details previously gathered from reporting by The New York Times, the letter also showcases exactly how much this data is worth to the car companies selling this information.

Car companies collect a lot of data about driving behavior, ranging from how often you brake to how rapidly you accelerate. This data can then be sold off to a data broker or directly to an insurance company, where it’s used to calculate a driver’s riskiness, and adjust insurance rates accordingly. This surveillance is often defended by its promoters as a way to get discounts on insurance, but that rarely addresses the fact your insurance rates may actually go up.

If your car is connected to the internet or has an app, you may have inadvertently “agreed” to this type of data sharing when setting it up without realizing it. The Senators’ letter asserts that Hyundai shares drivers’ data  without seeking their informed consent, and that GM and Honda used deceptive practices during signup.

When it comes to the price that companies can get for selling your driving data, the numbers range wildly, but the data isn’t as valuable as you might imagine. The letter states that Honda sold the data on about 97,000 cars to an analytics company, Verisk—which turned around and sold the data to insurance companies—for $25,920, or 26 cents per car. Hyundai got a better deal, but still not astronomical numbers: Verisk paid Hyundai $1,043,315.69, or 61 cents per car. GM declined to share details about its sales.

The letter also reveals that while GM stopped sharing driving data after The New York Times’ investigation, it did not stop sharing location data, which it’s been sharing for years. GM collects and shares location data on every car that’s connected to the internet, and doesn’t offer a way to opt out beyond disabling internet-connectivity altogether. According to the letter, GM refused to name the company it’s sharing the location data with currently. While GM claims the location data is de-identified, there is no way to de-identify location data. With just one data point, where the car is parked most often, it becomes obvious where a person lives.

Car makers should not sell our driving and location history to data brokers or insurance companies, and they shouldn’t make it as hard as they do to figure out what data gets shared and with whom. This level of tracking is a nightmare on its own, and is made worse for certain kinds of vulnerable populations, such as survivors of domestic abuse.

The three automakers listed in the letter are certainly not the only ones sharing data without real consent, and it’s likely there are other data brokers who handle this type of data. The FTC should investigate this industry further, just as it has recently investigated many other industries that threaten data privacy. Moreover, Congress and the states must pass comprehensive consumer data privacy legislation with strong data minimization rules and requirements for clear, opt-in consent.

You accelerated multiple times on your way to Yosemite for the weekend. You braked when driving to a doctor appointment. If your car has internet capabilities, GPS tracking or OnStar, your car knows your driving history.

And now we know: your car insurance carrier might know it, too.

In a recent New York Times article, Kashmir Hill reported how everyday moments in your car like these create a data footprint of your driving habits and routine that is, in some cases, being sold to insurance companies. Collection often happens through so-called “safe driving” programs pre-installed in your vehicle through an internet-connected service on your car or a connected car app. Real-time location tracking often starts when you download an app on your phone or tap “agree” on the dash screen before you drive your car away from the dealership lot.

Technological advancements in cars have come a long way since General Motors launched OnStar in 1996. From the influx of mobile data facilitating in-car navigation, to the rise of telematics in the 2010s, cars today are more internet-connected than ever. This enables, for example, delivery of emergency warnings, notice of when you need an oil change, and software updates. Recent research predicts that by 2030, more than 95% of new passenger cars will contain some form of internet-connected service and surveillance.

Car manufacturers including General Motors, Kia, Subaru, and Mitsubishi have some form of services or apps that collect, maintain, and distribute your connected car data to insurance companies. Insurance companies spend thousands of dollars purchasing your car data to factor in these “select insights” about your driving behavior. Those insights are then factored into your “risk score,” which can potentially spike your insurance premiums.

As Hill reported, the OnStar Smart Driver program is one example of an internet-connected service that collects driver data and sends it to car manufacturers. They then sell this digital driving profile to third-party data brokers, like Lexis-Nexus or Verisk. From there, data brokers generally sell information to anyone with the money to buy it. After Hill’s report, GM announced it would stop sharing data with these brokers.

The manufacturers and car dealerships subvert consumers’ authentic choice  to  participate in collecting and sharing of their driving data. This is where consumers should be extremely wary, and where we need stronger data privacy laws. As reported by Hill, a salesperson at the dealership may enroll you without your even realizing it, in their pursuit of an enrollment bonus.  All of this is further muddied by a car manufacturers’ lack of clear, detailed, and transparent “terms and conditions” disclosure forms. These are often too long to read and filled with technical legal jargon—especially when all you want is to drive your new car home. Even for unusual consumers who take the time to read the privacy disclosures, as noted in Hill’s article by researcher Jen Caltrider at the Mozilla Foundation, drivers “have little idea about what they are consenting to when it comes to data collection.”

Better Solutions

This whole process puts people in a rough situation. We are unknowingly surveilled to generate a digital footprint that companies later monetize, including details about many parts of daily life, from how we eat, to how long we spend on social media. And now, the way we drive and locations we visit with our car.

That's why EFF supports comprehensive consumer data privacy legislation with strong data minimization rules and requirements for clear, opt-in consent.

If there were clear data minimization guardrails in place, it would curb overzealous processing of our automotive data. General Motors would only have authority to collect, maintain, use, and disclose our data to provide a service that we asked for. For example, through the OnStar program, drivers may want to provide their GPS location data to assist rescue efforts, or to automatically call 911 if they’ve been in an accident. Any car data beyond what is needed to provide services people asked for should not be collected. And it certainly shouldn't be sold to data brokers—who then sell it to your car insurance carriers.

Hill’s article shines a light on another part of daily life that is penetrated by technology advancements that have no clear privacy guardrails. Consumers do not actually know how companies are processing their data – much less actually exercise control over this processing.

That’s why we need opt-in consent rules: companies must be forbidden from processing our data, unless they first obtain our genuine opt-in consent. This consent must be informed and specific, meaning companies cannot hide the request in legal jargon buried under pages of fine print. Moreover, this consent cannot be the product of deceptively designed user interfaces (sometimes called “dark patterns”) that impair autonomy and choice. Further, this consent must be voluntary, meaning among other things it cannot be coerced with pay-for-privacy schemes. Finally, the default must be no data processing until the driver gives permission (“opt-in consent”), as opposed to processing until the driver objects (“opt-out consent”).

But today, consumers do not control, or often even know, to whom car manufacturers are selling their data. Is it car insurers, law enforcement agencies, advertisers?

Finally, if you want to figure out what your car knows about you, and opt out of sharing when you can, check out our instructions here.

Our concerns about the selling and misuse of location data for those seeking reproductive and gender healthcare are escalating amid a recent wave of cases and incidents demonstrating that the digital trail we leave is being used by anti-abortion activists.

The good news is some states and tech companies are taking steps to better protect location data privacy, including information that endangers people needing or seeking information about reproductive and gender-affirming healthcare. But we know more must be done—by pharmacies, our email providers, and lawmakers—to plug gaping holes in location data protection.

Location data is highly sensitive, as it paints a picture of our daily lives—where we go, who we visit, when we seek medical care, or what clinics we visit. That’s what makes it so attractive to data brokers and law enforcement in states outlawing abortion and gender-affirming healthcare and those seeking to exploit such data for ideological or commercial purposes.

What we’re seeing is deeply troubling. Sen. Ron Wyden recenty disclosed that vendor Near Intelligence allegedly gathered location data of people’s visits to nearly 600 Planned Parenthood locations across 48 states, without consent. It sold that data to an anti-abortion group, which used it in a massive anti-abortion ad campaign.The Wisconsin-based group used the geofenced data to send mobile ads to people who visited the clinics.

It’s hardly a leap to imagine that law enforcement and bounty hunters in anti-abortion states would gladly buy the same data to find out who is visiting Planned Parenthood clinics and try to charge and imprison women, their families, doctors, and caregivers. That’s the real danger of an unregulated data broker industry; anyone can buy what’s gathered from warrantless surveillance, for whatever nefarious purpose they choose.

For example, police in Idaho, where abortion is illegal, used cell phone data in an investigation against an Idaho woman and her son charged with kidnapping. The data showed that they had taken the son’s minor girlfriend to Oregon, where abortion is legal, to obtain an abortion.

The exploitation of location data is not the only problem. Information about prescription medicines we take is not protected against law enforcement requests. The nation’s eight largest pharmacy chains, including CVS, Walgreens, and Rite Aid, have routinely turned over prescription records of thousands of Americans to law enforcement agencies or other government entities secretly without a warrant, according to a congressional inquiry.

Many people may not know that their prescription records can be obtained by law enforcement without too much trouble. There’s not much standing between someone’s self-managed abortion medication and a law enforcement records demand. In April the U.S. Health and Human Services Department proposed a rule that would prevent healthcare providers and insurers from giving information to state officials trying to prosecute some seeking or providing a legal abortion. A final rule has not yet been published.

Exploitation of location and healthcare data to target communities could easily expand to other groups working to protect bodily autonomy, especially those most likely to suffer targeted harassment and bigotry. With states passing and proposing bills restricting gender-affirming care and state law enforcement officials pursuing medical records of transgender youth across state lines, it’s not hard to imagine them buying or using location data to find people to prosecute.

To better protect people against police access to sensitive health information, lawmakers in a few states have taken action. In 2022, California enacted two laws protecting abortion data privacy and preventing California companies from sharing abortion data with out-of-state entities.

Then, last September the state enacted a shield law prohibiting California-based companies, including social media and tech companies, from disclosing patients’ private communications regarding healthcare that is legally protected in the state.

Massachusetts lawmakers have proposed the Location Shield Act, which would prohibit the sale of cellphone location information to data brokers. The act would make it harder to trace the path of those traveling to Massachusetts for abortion services.

Of course, tech companies have a huge role to play in location data privacy. EFF was glad when Google said in 2022 it would delete users’ location history for visits to medical facilities, including abortion clinics and counseling and fertility centers. Google pledged that when the location history setting on a device was turned on, it would delete entries for particularly personal places like reproductive health clinics soon after such a visit.

But a study by AccountableTech testing Google’s pledge said the company wasn’t living up to its promises and continued to collect and retain location data from individuals visiting abortion clinics. Accountable Tech reran the study in late 2023 and the results were again troubling—Google still retained location search query data for some visits to Planned Parenthood clinics. It appears users will have to manually delete location search history to remove information about the routes they take to visiting sensitive locations. It doesn’t happen automatically.

Late last year, Google announced plans to move saved Timeline entries in Google Maps to users’ devices. Users who want to keep the entries could choose to back up the data to the cloud, where it would be automatically encrypted and out of reach even to Google.

These changes would appear to make it much more difficult—if not impossible—for Google to provide mass location data in response to a geofence warrant, a change we’ve been asking Google to implement for years. But when these features are coming is uncertain—though Google said in December they’re “coming soon.”

Google should implement the changes sooner as opposed to later. In the meantime, those seeking reproductive and gender information and healthcare can find tips on how to protect themselves in our Surveillance Self Defense guide. 

This post was written by Jack Beck, an EFF legal intern

In a recent letter to the FTC and SEC, Sen. Ron Wyden (OR) details new information on data broker Near, which sold the location data of people seeking reproductive healthcare to anti-abortion groups. Near enabled these groups to send targeted ads promoting anti-abortion content to people who had visited Planned Parenthood and similar clinics.

In May 2023, the Wall Street Journal reported that Near was selling location data to anti-abortion groups. Specifically, the Journal found that the Veritas Society, a non-profit established by Wisconsin Right to Life, had hired ad agency Recrue Media. That agency purchased location data from Near and used it to target anti-abortion messaging at people who had sought reproductive healthcare.

The Veritas Society detailed the operation on its website (on a page that was taken down but saved by the Internet Archive) and stated that it delivered over 14 million ads to people who visited reproductive healthcare clinics. These ads appeared on Facebook, Instagram, Snapchat, and other social media for people who had sought reproductive healthcare.

When contacted by Sen. Wyden’s investigative team, Recrue staff admitted that the agency used Near’s website to literally “draw a line” around areas their client wanted them to target. They drew these lines around reproductive health care facilities across the country, using location data purchased from Near to target visitors to 600 Planned Parenthood different locations. Sen. Wyden’s team also confirmed with Near that, until the summer of 2022, no safeguards were in place to protect the data privacy of people visiting sensitive places.

Moreover, as Sen. Wyden explains in his letter, Near was selling data to the government, though it claimed on its website to be doing no such thing. As of October 18, 2023, Sen. Wyden’s investigation found Near was still selling location data harvested from Americans without their informed consent.

Near’s invasion of our privacy shows why Congress and the states must enact privacy-first legislation that limits how corporations collect and monetize our data. We also need privacy statutes that prevent the government from sidestepping the Fourth Amendment by purchasing location information—as Sen. Wyden has proposed. Even the government admits this is a problem.  Furthermore, as Near’s misconduct illustrates, safeguards must be in place that protect people in sensitive locations from being tracked.

This isn’t the first time we’ve seen data brokers sell information that can reveal visits to abortion clinics. We need laws now to strengthen privacy protections for consumers. We thank Sen. Wyden for conducting this investigation. We also commend the FTC’s recent bar on a data broker selling sensitive location data. We hope this represents the start of a longstanding trend.